The FIFA World Cup 2026™ is expected to hit the highest of notes, from the sounds of jubilant fans in stadiums and sublime skills of the greatest players in the world to the historic first half-time show at the final in New York New Jersey Stadium. And the diversity and creativity of the global showpiece have been amplified by FIFA’s unique Sonic ID initiative, which launched in March 2025.
Some of the most talented and influential producers from the 16 Host Cities across Canada, Mexico and the United States have come together to create bespoke Sonic IDs – audio brands that connect the FIFA World Cup 2026 with Host Cities’ respective communities in a unique and memorable way.
Each Host City selected a local producer to remix the Official FIFA World Cup 2026™ Theme, infusing it with the distinct rhythm, vibe and cultural essence of their city. Guadalajara has collaborated with local DJ and producer Bautista, who has blended traditional Latin music with contemporary sounds.
“The rhythm of the streets, the mariachi… I think Guadalajara already has a vibe. I just translated it into sound,” Bautista said. “My music is groovy, Latin, hypnotic… I kept the essence of the song and I pushed my signature rhythm into the remix. It’s about movement and emotion.”
Fans are able to stream, download and enjoy their city-specific Sonic IDs on popular music platforms, including Spotify, Apple Music, and more, and watch each city’s Sonic ID visualiser on FIFA’s YouTube channel.
In addition, the full Guadalajara Sonic ID playlist is available on Spotify. The playlist blends traditional mariachi and ranchera with contemporary Mexican sounds and global Latin hits. Artists include Santana, Marc Anthony, Pedro Vargas, Mana and Belanova.
