The FIFA World Cup 26™ is expected to hit the highest of notes, from the sounds of jubilant fans in stadiums and sublime skills of the greatest players in the world to the historic first half-time show at the final in New York New Jersey Stadium. And the diversity and creativity of the global showpiece has been amplified by FIFA’s unique Sonic ID initiative, which launched in March.
Some of the most talented and influential producers from the 16 Host Cities across Canada, Mexico and the United States have come together to create bespoke Sonic IDs – audio brands that connect the FIFA World Cup 26 with Host Cities’ respective communities in a unique and memorable way.
Each Host City selected a producer to remix the Official FIFA World Cup 26™ Theme, infusing it with the distinct rhythm, vibe and cultural essence of their city. Atlanta has collaborated with the Grammy award-winning Dallas Austin, who has combined hip-hop and elements of the marching band to his Sonic ID.
“For the Atlanta Sonic ID, I took a bunch of 808 snare drums and high hats that we use in our records and are a staple of Atlanta hip-hop and then combined them with giant horns, strings and elements of the marching band,” Dallas Austin said.
“The game of football is a game of unity, it’s brought together so many different countries and so many cultures. In the ATL, you can tell how proud so many different cultures and so many different people are that we can celebrate that game now.”
Dallas Austin is scheduled to perform the Sonic ID live at the Atlanta FIFA Fan Festival and other local FIFA World Cup 26 festivities. It will also be incorporated in marketing, promotional and social media campaigns ahead of the global showpiece.
Fans will be able to stream, download and enjoy their city-specific Sonic IDs on popular music platforms, including Spotify, Apple Music, and more, and watch each city’s Sonic ID visualiser on FIFA’s YouTube channel.
In addition, the full Atlanta playlist is available on Spotify. Celebrating Atlanta as a FIFA World Cup 26 host city, this playlist blends hip-hop, R&B, pop and Southern flair. It features artists including Outkast, TLC, CeeLo Green, Kris Kross and Gladys Knight.
