FIFA World Cup™ Trophy Tour by Coca-Cola visits Argentina, Brazil, Uruguay and more

The sixth FIFA World Cup™ Trophy Tour by Coca-Cola continued in early March, with visits to Argentina, Brazil and Uruguay among other countries.

After getting under way in Riyadh, Saudi Arabia on 3 January, the iconic prize has also been recently seen by eager supporters in Colombia, Ecuador and Honduras.

Prior to the North America leg, the World Cup Original Trophy travelled to 31 cities across 27 countries over 55 days.

It has been visited by six Heads of State and accompanied by 14 FIFA Legends, with Bebeto, Cafu, Oscar Ruggeri and David Trezeguet among those present to welcome and engage with local dignitaries, football officials and fans.

In Argentina, a number of legendary members took part in a ceremonial trophy lift, many of whom had not held the coveted prize in over 20 years. They included Jorge Burruchaga, Hector Enrique, Ubaldo Fillol, Ricardo Giusti and Carlos Tapia.

Starting in Mexico, the North American tour began on 26 February and will run until 8 June, taking in 41 cities across host nations Canada, Mexico and the USA. The FIFA Fan Mart experience will be present in over 20 cities, beginning with a recent visit to Guadalajara.

In total, the FIFA World Cup Original Trophy will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans around the world a once-in-a-lifetime chance to see football’s most-coveted prize.